I have just read an excellent post on the Hubspot website about how to optimise your website page and blog posts. I have followed these basic rules for a long time – one reason why I can maintain a reasonably high level of traffic to this website without daily (or sometimes even weekly!) blogging.
Optimise your [...]
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Continue ReadingI was interviewed this week by Rob Wilson of www.r-plus.co.uk.
We talk about small business websites, why they don’t work, why WordPress is a good choice for a small business owner, how to make your website search engine friendly.
We finish with some more detailed information about our Website Bootcamp Weekend.
The recording is here, kindly supplied by [...]
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Continue ReadingWhile everyone else is posting ‘happy new year, what are your plans for 2010′ posts, I’m going to start with one about the VAT change…”how boring”, you say?
Well actually this isn’t really about the VAT change, that’s just what prompted it. In the UK the VAT rate (sales tax to everyone else) has gone back [...]
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Continue ReadingWhat do you think is more important: an attractively designed website or a search engine friendly website? Well I would say that the two shouldn’t be mutually exclusive but that if you really had to make a choice you would need to think about how your customers will find your website.
If you need your [...]
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Continue ReadingI was called recently by someone saying, “your website, www.hythehandbook.co.uk, doesn’t come up very high in Google; can we send you a report showing you those results with some idea of how we can improve them for you?”.
Usually I would have explained about this business helping small business owners with their local online marketing and [...]
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Continue ReadingIf your target market is UK based then from a search engine point of view it is better to host your website with a UK based hosting company. If you’re a local business with a local target market it is even better to host with a local hosting company (with servers in your local [...]
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Continue ReadingI recently completed a Camtasia video for a local directory owner to be uploaded to YouTube to promote his directory and give viewers some useful hints and tips about how to optimise your directory entries to make them as useful as possible to you in improving your local online web presence.
I thought you might be [...]
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Continue ReadingOur friend, a local small business owner, recently set his business up on Google Maps (more on that next week) and has had two customers so far that he can directly attribute to his entry. His business is small and two customers for him in a reasonably short time is a great result. He [...]
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Continue ReadingIs your website working as hard as you are getting new customers and getting more from your existing customers?
If not, why not!”
You may be saying,”My customers are local, why do I need to appear near the top of the search engines or even appear on them at all?”. Well, research reveals that 70% of customers [...]
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I am a marketer by trade but the phenomenon of social media is all new and in my eyes remains unproven for many businesses.