What do you think is more important: an attractively designed website or a search engine friendly website? Well I would say that the two shouldn’t be mutually exclusive but that if you really had to make a choice you would need to think about how your customers will find your website.
If you need your [...]
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Continue ReadingI was called recently by someone saying, “your website, www.hythehandbook.co.uk, doesn’t come up very high in Google; can we send you a report showing you those results with some idea of how we can improve them for you?”.
Usually I would have explained about this business helping small business owners with their local online marketing and [...]
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Continue ReadingIf your target market is UK based then from a search engine point of view it is better to host your website with a UK based hosting company. If you’re a local business with a local target market it is even better to host with a local hosting company (with servers in your local [...]
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Continue ReadingLocal Online Marketing Webinar Tue 15 Sep and Wed 16 Sep
To play the downloaded .wmv files if you have never used www.gotomeeting.com before, you will need to download and install a codec. You can find it at https://www2.gotomeeting.com/codec?Portal=www.gotomeeting.com
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Presentation – this will download into Windows Media Player in about 5 minutes depending on the speed of [...]
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Continue ReadingOur friend, a local small business owner, recently set his business up on Google Maps (more on that next week) and has had two customers so far that he can directly attribute to his entry. His business is small and two customers for him in a reasonably short time is a great result. He [...]
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Continue ReadingIs your website working as hard as you are getting new customers and getting more from your existing customers?
If not, why not!”
You may be saying,”My customers are local, why do I need to appear near the top of the search engines or even appear on them at all?”. Well, research reveals that 70% of customers [...]
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Continue ReadingConfused?
If you think that the only way to get your website set up is to pay a web designer lots of money or to use the free, inflexible, templates that your hosting company provide, then think again.
During this free webinar I will show you how to use WordPress as a content management system to enable [...]
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Continue ReadingThe two main strategies that you need to apply to your website to ensure that it is working for your local small business are: search engine optimisation (SEO) and link building.
Search Engine Optimisation for Local Websites
SEO is all about providing fresh, relevant content that your readers and search engines like, focused on the keywords and [...]
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Just so you know, I'm feeling so different now I have a 'web presence', so much more 'official' - very much thanks to you.