In another in our series of guest blogs, Jo Shaer of Lollipop Local tells us about the potential pitfalls of small business web design and small business SEO
“What do you mean I don’t own my website?”
Changing your small business web design should be simple but I have now been on the receiving end of this [...]
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Continue ReadingI have just read an excellent post on the Hubspot website about how to optimise your website page and blog posts. I have followed these basic rules for a long time – one reason why I can maintain a reasonably high level of traffic to this website without daily (or sometimes even weekly!) blogging.
Optimise your [...]
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Continue ReadingYou want to create an online presence where you attract people and get more website traffic through inbound marketing rather than having to bombard them with interruptive advertising.
There are simple steps that you can follow to improve your chances of being found in a Google search and to get free website traffic. Some of those [...]
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Continue ReadingI had an email yesterday from a fellow small business online marketing specialist with a question. He has some business owners saying that as they have a Google Maps entry they don’t see why they should bother to have a website as well. His question was what would I say in answer to them?
All small [...]
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Continue ReadingI recently completed a Camtasia video for a local directory owner to be uploaded to YouTube to promote his directory and give viewers some useful hints and tips about how to optimise your directory entries to make them as useful as possible to you in improving your local online web presence.
I thought you might be [...]
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Continue ReadingIs your website working as hard as you are getting new customers and getting more from your existing customers?
If not, why not!”
You may be saying,”My customers are local, why do I need to appear near the top of the search engines or even appear on them at all?”. Well, research reveals that 70% of customers [...]
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I have a website because I felt I should have one. I didn’t look at it as a marketing tool, it was just there because it was expected. After the workshop I have a completely different outlook. A website is an important part of my marketing!! I have signed up to the programme, changed my web technician and I’m really looking forward to working with Jo knowing that the results will speak volumes. Watch this space!