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The Trials and Tribulations of Small Business Web Design and SEO

by Jo Dodds Admin on 2011-10-07

In another in our series of guest blogs, Jo Shaer of Lollipop Local tells us about the potential pitfalls of small business web design and small business SEO
“What do you mean I don’t own my website?”
Changing your small business web design should be simple but I have now been on the receiving end of this [...]

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Search Engine Optimisation (SEO) Basics for your Website

by Jo Dodds Admin on 2011-03-18

I have just read an excellent post on the Hubspot website about how to optimise your website page and blog posts. I have followed these basic rules for a long time – one reason why I can maintain a reasonably high level of traffic to this website without daily (or sometimes even weekly!) blogging.
Optimise your [...]

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How good is Jo Dodds at teaching Social Media Strategy?

by Jo Dodds Admin on 2011-02-15

I was checking my Google Analytics over the weekend and found something strange!
Search for jo dodds, social media + how good?
There have recently been 10 searches for “”jo dodds, social media” + “how good?””, which is interesting for a number of reasons.
I’m guessing that whoever has been doing that search must be looking for some [...]

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What makes a website work – how do you get leads and customers from it?

by Jo Dodds Admin on 2011-02-02

A business associate sent me a message the other day where he remarked, having seen the website of one of my clients, “I think these style of sites for one man businesses are becoming the norm”. The style he was talking about was a WordPress site with dynamic content, including social media and a blog [...]

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Blogging with your Website

by Jo Dodds Admin on 2010-12-01

Blogging with your Website
Google’s aim is to provide searchers with the information they want. When somebody puts a search into Google all the algorithms behind the scenes work to find the best possible information available relating to what that person is searching for. And one of the things Google particularly likes is fresh content. Obviously [...]

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The Importance of Metadata

by Jo Dodds Admin on 2010-11-29

The Importance of Metadata
Metadata is the behind-the-scenes stuff on your website. Unless you know about it, you wouldn’t realize whether it was completed or not. Metadata is extremely important and if you’ve already got a website, you need to go back and check it because it could make a massive difference to your search results [...]

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Free Website Traffic: Simple Steps

by Jo Dodds Admin on 2010-10-26

You want to create an online presence where you attract people and get more website traffic through inbound marketing rather than having to bombard them with interruptive advertising.
There are simple steps that you can follow to improve your chances of being found in a Google search and to get free website traffic. Some of those [...]

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Weave geographic keywords & local information into your website content

by Jo Dodds Admin on 2009-09-09

Our friend, a local small business owner, recently set his business up on Google Maps (more on that next week) and has had two customers so far that he can directly attribute to his entry. His business is small and two customers for him in a reasonably short time is a great result. He [...]

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Search Engine Optimisation & Link Building for Local Businesses

by Jo Dodds Admin on 2009-08-24

The two main strategies that you need to apply to your website to ensure that it is working for your local small business are: search engine optimisation (SEO) and link building.
Search Engine Optimisation for Local Websites
SEO is all about providing fresh, relevant content that your readers and search engines like, focused on the keywords and [...]

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Regularly create and publish fresh, useful content – Blogging

by Jo Dodds Admin on 2009-07-28

So, we’ve established that one of the best things that you can do for your web presence is to create regular fresh, relevant content and post it onto your website and potentially in other places online too. Today we’re going to look in more detail at how to do that.
We use WordPress
We’ve already explained [...]

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