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The 3rd step in our 7 Simple Steps to Better Online Marketing (sign up to the free report on our website to see the full list) is ‘Promote your URL any which way you can’ and today we are going to explore how to do that in the offline world.
Why you need to promote your [...]

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How to choose your keywords

by Jo Dodds Admin on 2009-08-10

Choosing the right keywords for your website is really important. Optimising your website for words and phrases that no one is searching for is wasted effort – unless you don’t want any organic search traffic, that is, and whilst it’s not the be all and end all of marketing online it is definitely worth [...]

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I posted a recent video created by the Hubspot team where they rewrote the words to an Alanis Morisette song, turning it into a song about inbound marketing. Well, they’ve done it again in a different genre! Enjoy…

Simon and I have recently passed the Hubspot Inbound Marketing exam and become Certified Inbound Marketing Professionals. [...]

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Local search for small business online marketing

by Jo Dodds Admin on 2009-06-26

photo credit: brewbooks
This is a quick post to give you a link to an amazing resource for those businesses interested in local online marketing that has been recently released, which we will come back to many times over the coming months I don’t doubt.
The resource is a report published by David Mihm, an online [...]

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Why don’t many local small businesses have a website?
 
We believe that it’s because:
Business owners don’t think that they need one -this simply isn’t true
Business owners think it’s too hard -this simply isn’t true
Business owners don’t know where to start – this doesn’t have to be true – we can help you to make a start;
Business [...]

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Is Facebook Useful for Local Online Marketing?

by Jo Dodds Admin on 2009-05-28

Image via Wikipedia

Many people are now using Facebook but I would guess that there aren’t many small business owners that realise how useful it can be for marketing their local business on the internet.
These are some of the statistics on the Facebook website to give you some idea of how popular the site is:
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All small business owners have to sell

by Jo Dodds Admin on 2008-12-04

This might sound like an obvious heading but so often small business owners and sole traders say things like “I’m not a sales person” or “I can’t sell”; the same applies often when you mention marketing. In reality if you can’t market and sell your business then you soon won’t have a business!
I read [...]

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