I have just read an excellent post on the Hubspot website about how to optimise your website page and blog posts. I have followed these basic rules for a long time – one reason why I can maintain a reasonably high level of traffic to this website without daily (or sometimes even weekly!) blogging.
Optimise your [...]
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Continue ReadingWhen we begin speaking in terms of marketing on Twitter, invariably the question comes up, “how do I market my company without people viewing my efforts as spam?”
Spam is about taking the choice away from someone and delivering them information about products and services without their permission. Spam comes in the way of unsolicited emails, [...]
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Continue ReadingWhat do you think is more important: an attractively designed website or a search engine friendly website? Well I would say that the two shouldn’t be mutually exclusive but that if you really had to make a choice you would need to think about how your customers will find your website.
If you need your [...]
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Continue ReadingHubspot have recently published some interesting research and observations that they have made from their customer base about blogging and whether it is useful for small and medium size businesses.
Commenters (or is it commentators?!) on the Hubspot post ask whether the results are just correlation rather than causation, i.e. are those companies that are blogging [...]
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I saw Jo speak on Social Media and Internet strategy at a networking event, and was inspired to book an hour's consultation with her on my own web strategy. She certainly knows her stuff, and is highly personable, which makes working with her both valuable and enjoyable. I came away with some very practical insights into how to make my web presence across all platforms (website, Twitter, Linked In, Facebook) work for my business. I would certainly work with her again.
