by Jo Dodds Admin on 2010-06-19
Google’s aim is to provide searchers with exactly the information they want. When somebody puts a search into Google all the algorithms behind the scenes work to find the best possible information available relating to what that person is searching for. And one of the things Google particularly likes is fresh content. Obviously information changes [...]
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by Jo Dodds Admin on 2009-11-11
I was called recently by someone saying, “your website, www.hythehandbook.co.uk, doesn’t come up very high in Google; can we send you a report showing you those results with some idea of how we can improve them for you?”.
Usually I would have explained about this business helping small business owners with their local online marketing and [...]
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by Jo Dodds Admin on 2009-08-10
Choosing the right keywords for your website is really important. Optimising your website for words and phrases that no one is searching for is wasted effort – unless you don’t want any organic search traffic, that is, and whilst it’s not the be all and end all of marketing online it is definitely worth [...]
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by Jo Dodds Admin on 2009-04-29
People are always talking about Search Engine Optimisation (SEO) but do you really know what it means? It’s a term that’s often bandied around but given that there are still many companies out there offering ‘the world’ to businesses wanting to improve their search engine rankings (and by ‘the world’ I mean, #1 on [...]
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