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Each month I run a monthly webinar with an expert speaker. The expert speaker is chosen because of their knowledge but also their ability to explain that knowledge and impart those strategies and tips in an easy to understand way – especially when they are talking about the more technical bits of online marketing!
Our expert [...]

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I have just read an excellent post on the Hubspot website about how to optimise your website page and blog posts. I have followed these basic rules for a long time – one reason why I can maintain a reasonably high level of traffic to this website without daily (or sometimes even weekly!) blogging.
Optimise your [...]

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Blogging with your Website

by Jo Dodds Admin on 2010-12-01

Blogging with your Website
Google’s aim is to provide searchers with the information they want. When somebody puts a search into Google all the algorithms behind the scenes work to find the best possible information available relating to what that person is searching for. And one of the things Google particularly likes is fresh content. Obviously [...]

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What do you think is more important: an attractively designed website or a search engine friendly website? Well I would say that the two shouldn’t be mutually exclusive but that if you really had to make a choice you would need to think about how your customers will find your website.
If you need your [...]

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I was called recently by someone saying, “your website, www.hythehandbook.co.uk, doesn’t come up very high in Google; can we send you a report showing you those results with some idea of how we can improve them for you?”.
Usually I would have explained about this business helping small business owners with their local online marketing and [...]

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How to choose your keywords

by Jo Dodds Admin on 2009-08-10

Choosing the right keywords for your website is really important. Optimising your website for words and phrases that no one is searching for is wasted effort – unless you don’t want any organic search traffic, that is, and whilst it’s not the be all and end all of marketing online it is definitely worth [...]

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