I was called recently by someone saying, “your website, www.hythehandbook.co.uk, doesn’t come up very high in Google; can we send you a report showing you those results with some idea of how we can improve them for you?”.
Usually I would have explained about this business helping small business owners with their local online marketing and [...]
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Continue ReadingI recently completed a Camtasia video for a local directory owner to be uploaded to YouTube to promote his directory and give viewers some useful hints and tips about how to optimise your directory entries to make them as useful as possible to you in improving your local online web presence.
I thought you might be [...]
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Continue ReadingOur friend, a local small business owner, recently set his business up on Google Maps (more on that next week) and has had two customers so far that he can directly attribute to his entry. His business is small and two customers for him in a reasonably short time is a great result. He [...]
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Continue ReadingIs your website working as hard as you are getting new customers and getting more from your existing customers?
If not, why not!”
You may be saying,”My customers are local, why do I need to appear near the top of the search engines or even appear on them at all?”. Well, research reveals that 70% of customers [...]
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Continue ReadingThe two main strategies that you need to apply to your website to ensure that it is working for your local small business are: search engine optimisation (SEO) and link building.
Search Engine Optimisation for Local Websites
SEO is all about providing fresh, relevant content that your readers and search engines like, focused on the keywords and [...]
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Continue ReadingChoosing the right keywords for your website is really important. Optimising your website for words and phrases that no one is searching for is wasted effort – unless you don’t want any organic search traffic, that is, and whilst it’s not the be all and end all of marketing online it is definitely worth [...]
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Continue Reading15 ideas for content that you can create and add to your website to generate interest, provide useful information for your prospects and customers and to keep search engines happy!
1. Condense some useful information into something that is more readable, and easy to understand for your customers
2. Create an action checklist to enable [...]
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Continue ReadingDo you use the internet to search for information? And do you search for local products and services online. I thought so. Most people do nowadays. Only a small percentage of people regularly buy online but, as we’ve said before, many people buy offline after searching online.
“Google it”
Most of us use the internet [...]
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Continue ReadingImage by Aaron Landry via Flickr
Check out this article that is on the Telegraph’s website for small and home based businesses.
Can you believe that, “Domino’s Pizza has now sold £25.3m worth of pizza via its web activities which now account for over a fifth of delivered pizzas sold in the UK and typically generate an [...]
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Jo is my first port of call for advice on optimising our website and using social media. She’s extremely knowledgeable and explains things in a way that any lay person can understand. We first attended one of her webinars and were able to see actual results for our site (on websitegrader.com) even as she spoke.