by Jo Dodds Admin on 2011-09-27
I’ve recently started using a very cool tool that enables you to see rich contact profiles within your Gmail account, which is a great help in building relationships with your contacts. It’s helping with my productivity and helping me to connect up with more people and, as a result, I’d like to share it with [...]
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by Jo Dodds Admin on 2011-04-27
I’ve just read an article about something new that Google has launched to take advantage of social proof. I can’t see it on my search results yet but it’s on its way! It’s called the +1 button. It’s a bit like the Facebook ‘Like’ button except that it appears on Google search results rather than [...]
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by Jo Dodds Admin on 2011-02-15
I was checking my Google Analytics over the weekend and found something strange!
Search for jo dodds, social media + how good?
There have recently been 10 searches for “”jo dodds, social media” + “how good?””, which is interesting for a number of reasons.
I’m guessing that whoever has been doing that search must be looking for some [...]
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by Jo Dodds Admin on 2010-12-01
Blogging with your Website
Google’s aim is to provide searchers with the information they want. When somebody puts a search into Google all the algorithms behind the scenes work to find the best possible information available relating to what that person is searching for. And one of the things Google particularly likes is fresh content. Obviously [...]
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by Jo Dodds Admin on 2010-11-29
The Importance of Metadata
Metadata is the behind-the-scenes stuff on your website. Unless you know about it, you wouldn’t realize whether it was completed or not. Metadata is extremely important and if you’ve already got a website, you need to go back and check it because it could make a massive difference to your search results [...]
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by Jo Dodds Admin on 2010-10-26
You want to create an online presence where you attract people and get more website traffic through inbound marketing rather than having to bombard them with interruptive advertising.
There are simple steps that you can follow to improve your chances of being found in a Google search and to get free website traffic. Some of those [...]
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by Jo Dodds Admin on 2010-09-22
Many business owners thinking about getting a new website grimace when I mention the concept of blogging. They immediately start explaining how they don’t have anything to say, how no one wants to read it anyway and how websites with blogs on them really annoy them, or a number of other variations on this theme!
Blogging [...]
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by Jo Dodds Admin on 2010-06-19
Google’s aim is to provide searchers with exactly the information they want. When somebody puts a search into Google all the algorithms behind the scenes work to find the best possible information available relating to what that person is searching for. And one of the things Google particularly likes is fresh content. Obviously information changes [...]
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by Jo Dodds Admin on 2010-01-26
I had an email yesterday from a fellow small business online marketing specialist with a question. He has some business owners saying that as they have a Google Maps entry they don’t see why they should bother to have a website as well. His question was what would I say in answer to them?
All small [...]
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by Jo Dodds Admin on 2009-12-02
What do you think is more important: an attractively designed website or a search engine friendly website? Well I would say that the two shouldn’t be mutually exclusive but that if you really had to make a choice you would need to think about how your customers will find your website.
If you need your [...]
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Thanks again for your fantastic Social Media presentation: It was very hands