by Jo Dodds Admin on 2010-01-22
I’m speaking at a couple of events this month about using social media like Facebook and Twitter to promote your local business, so I thought it might be useful to post a few statistics and useful hints and tips for you. As I’ve just spent some time developing our Facebook Fan Page, I thought we’d [...]
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by Jo Dodds Admin on 2009-08-26
More and more local business people are asking us about Twitter and whether it is worth them getting involved with it from a local marketing perspective; at the same time more and more local businesses are starting to use it and getting some great exposure for their business.
My answer is generally something along the lines [...]
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by Jo Dodds Admin on 2009-08-24
The two main strategies that you need to apply to your website to ensure that it is working for your local small business are: search engine optimisation (SEO) and link building.
Search Engine Optimisation for Local Websites
SEO is all about providing fresh, relevant content that your readers and search engines like, focused on the keywords and [...]
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by Jo Dodds Admin on 2009-08-03
In an article in the Sunday Telegraph yesterday, Vincent Nichols – Archbishop of Westminster, was quoted as saying that “the internet and mobile phones were “dehumanising” community life”.
I would like to disagree. I, of course, am a regular user of Facebook and other social networking media like Twitter and [...]
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by Jo Dodds Admin on 2009-07-08
Image via CrunchBase
Many local small business owners that I speak to don’t know what an RSS feed is (and don’t want to in lots of cases!) and so are missing a great opportunity to ensure that they keep up to speed with information and changes in their local area and industry, as well as what [...]
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by Jo Dodds Admin on 2009-06-15
Image via Wikipedia
What is a ‘vanity url’ you might ask?! It is an opportunuity to have your name or some other clearer indicator of your public profile on Facebook. Up to now to give someone a direct link to your Facebook profile has involved some convoluted typing, lots of numbers and a very good [...]
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by Jo Dodds Admin on 2009-05-28
Image via Wikipedia
Many people are now using Facebook but I would guess that there aren’t many small business owners that realise how useful it can be for marketing their local business on the internet.
These are some of the statistics on the Facebook website to give you some idea of how popular the site is:
[...]
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by Jo Dodds Admin on 2009-05-21
Image via CrunchBase
OK, I may have been exaggerating about the ’15 minutes’ bit, the whole piece lasted under 3 minutes and I was one of three people featured on it, but it’s got to have been at least 15 seconds of fame hasn’t it, which is surely a start?!
What am I talking about? Thanks to [...]
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Jo is a "leader" in the field of online networking and is not shy in sharing her considerable knowledge.