by Jo Dodds Admin on 2010-05-18
When we begin speaking in terms of marketing on Twitter, invariably the question comes up, “how do I market my company without people viewing my efforts as spam?”
Spam is about taking the choice away from someone and delivering them information about products and services without their permission. Spam comes in the way of unsolicited emails, [...]
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by Jo Dodds Admin on 2009-01-12
If you think that business networking is all about getting referrals then you are probably not doing it right (and probably not getting that many referrals either!).
Networking is about making connections with people first and foremost; referrals generally only happen when people like and trust you, which usually takes more than five minutes to establish! [...]
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