I have just read an excellent post on the Hubspot website about how to optimise your website page and blog posts. I have followed these basic rules for a long time – one reason why I can maintain a reasonably high level of traffic to this website without daily (or sometimes even weekly!) blogging.
Optimise your [...]
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Continue ReadingHubspot have recently published some interesting research and observations that they have made from their customer base about blogging and whether it is useful for small and medium size businesses.
Commenters (or is it commentators?!) on the Hubspot post ask whether the results are just correlation rather than causation, i.e. are those companies that are blogging [...]
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Continue ReadingSo, we’ve established that one of the best things that you can do for your web presence is to create regular fresh, relevant content and post it onto your website and potentially in other places online too. Today we’re going to look in more detail at how to do that.
We use WordPress
We’ve already explained [...]
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Continue ReadingThis is only the fourth of our series of articles about online marketing for small businesses but so far there has been one particular topic that we have mentioned each time as being an essential part of marketing your business online. And that is about regularly creating and publishing fresh, relevant content on your [...]
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Continue ReadingDo you use the internet to search for information? And do you search for local products and services online. I thought so. Most people do nowadays. Only a small percentage of people regularly buy online but, as we’ve said before, many people buy offline after searching online.
“Google it”
Most of us use the internet [...]
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Continue ReadingHow exciting! My first article has been published in the Kent on Saturday today.
It’s entitled ‘Life is tweet, with a little technological know-how…’ (the headline wasn’t mine!). The article talks about how useful Twitter can be for small businesses as well as how to use it.
You can get to it using the link above but [...]
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I saw Jo speak on Social Media and Internet strategy at a networking event, and was inspired to book an hour's consultation with her on my own web strategy. She certainly knows her stuff, and is highly personable, which makes working with her both valuable and enjoyable. I came away with some very practical insights into how to make my web presence across all platforms (website, Twitter, Linked In, Facebook) work for my business. I would certainly work with her again.
