Before you start thinking about ‘off page’ optimisation of your website, you need to ensure that your ‘on page’ optimisation is good. This is an area that many people find confusing and either do half heartedly or not at all. And if you have a WordPress website you may be blogging and creating pages for yourself without too much knowledge about how best to optimise them.
Well, I use a WordPress plugin called SEOPressor to enable me to much better optimise my pages and posts with the least effort as some of it becomes automatic. In fact I originally found this plugin when a friend of mine blogged that his Aunt in her 60s was doing his SEO for him without evening understanding how to do it manually.
I’m going to tell you a bit about SEOPressor, what it can do to help your website become more effective as far as the search engines are concerned and I will explain how easy the plugin makes the whole process. By the end of my review you’ll want to know how you can get it to start using it yourself!
So what is SEOPressor?
You can upload SEOPressor to any WordPress website to enable you to easily complete the on page optimisation in the course of creating the page/post.
It was created by Dan Tan, who is apparently known as the ‘SEO Guy’ and he certainly seems to know his stuff. He provides SEO services himself and had the plugin developed to aid him in his own SEO for clients. And of course he is also selling a license to it so that we can benefit too!
How does SEOPressor Work?
SEOPressor works by analysing the content and structure of a page or post against a keyword phrase that you need to enter.
It then takes some action on your behalf, e.g. by bolding and underlining the keyword phrase in the text where it is mentioned often enough and adding the keyword phrase as part of the alt tag for any images (Search engines can’t read images as such, they can only read text).
SEOPressor also suggests some other changes that you should considering making manually e.g. to include the keyword phrase in your h2 and h3 tagged headers (that in itself can make a big difference as in my experience many WordPress sites aren’t using the SEO opportunity of the header tags – they are an indication to search engines that the wording within the tags are headers, and hence important to the page). You can do this in the Visual editor by selecting the heading and then the ‘Paragraph drop down.
SEOPressor then calculates an SEO score, which is dynamic as you make and save changes. And it also shows the keyword density on the post or page.
There are also options to look at a list of all your posts or all your pages with your SEOPressor scores included. There is a suggestion button for each that gives instructions for other actions you can take to improve your ratings. This is useful to give you an overview of where you are and which posts and pages you could spend some time tweaking.
How to Install SEOPressor
The plugin is easy to install in the usual way through ‘Plugins – Install Plugins’ and then using the ‘Upload’ option. The plugin adds a new section in the left hand dropdowns entiteld SEOPressor. Go to Settings and complete it as in this image, then you’re off.
How good is SEOPressor?
Whilst preparing for this post I thought I’d check a keyword phrase that I was targeting with one of my blog posts a while ago.
The image on this post (top right of the page) shows the results I got from www.google.co.uk for the search term ‘social media social proof’ using a website called hidemyass.com, which I used to avoid the Google personal search results kicking in. My blog post about social proof comes up in position 9 on the first page of Google. Ok, I’d prefer it to be higher but it was only published three months ago so I’m pretty chuffed!
I had a look around some forums to get some thoughts on the effectiveness of SEOPressor (most of the blog reviews of it are from affiliates…as is mine… I’m not saying they’re not fair representations – if they have integrity then they probably are – but it’s always good to find reviews without an affiliate link at the bottom isn’t it!).
I found this post on the Socrates Theme Forum from someone ‘called’ NoodlePoodle:
Since starting to use SEOpressor about three months ago, maybe for I can’t remember, my traffic has increased by at least 2000 unique per day. I know this sounds crazy and the plug-in is really fantastic!
It has taught me how to write a post correctly for the search engines and now I could even disable it and write a post to meet its standards. This is is what I gained out of buying SEOpressor. I think it cost me about $100 but it was a $100 lesson is that was very cheap in the long run.
By the way, my traffic just keeps growing and the bad thing is that I exceeded my bandwidth last month and might need new Web hosting!
Of course these sort of results are only as good as the keywords that you choose in the first place, but that is a different post – Search Engine Optimisation with or without SEOPressor!
If you want to find out more about the SEOPressor plugin you can go to the official website here SEOPressor. You can buy it there too. They offer a “100% Iron-Clad 60 Day Money Back Guarantee”, which is always comforting when parting with your hard earned cash!
Let me know if you have any questions about using SEOPressor – you can use the comments below.
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I turned to Jo when I needed advice on social media marketing as well as assistance with putting together an advanced marketing strategy for a client.