Online Marketing Setup and Mentoring Package – VIP Programme

This programme is my most comprehensive and includes an element of ‘done for you’. It’s designed to help you to get your online marketing up and running quickly, with the shortest learning curve (as we do the setup for you and then I coach you through what to do with it!). As you won’t be surprised to hear from the title, it also includes the most access to me so this works really well for start ups (albeit we must agree that you have a proven business model before we start with your online marketing) but is most often taken up by small business owners and solopreneurs who have a website and/or social media profiles that don’t work but who have a strong existing business in need of more leads and customers.

Inbound Marketing with a Social Media model

I offer a holistic online marketing package that will get you online quickly and, most importantly, effectively. Often people get a website designed without really understanding what’s required and as a result they end up with a website that may look great but often doesn’t work for them. And by ‘doesn’t work for them’ I mean doesn’t attract traffic and doesn’t convert that traffic into leads and ultimately into customers for the business.

My focus is on getting you online using inbound marketing with a social media model – social media drives traffic, builds relationships and increases conversion (people buy people). So, you get a website that is optimised for your keywords and is integrated with social media including giving you the opportunity to add fresh content to it on a regular basis through blogging. We set up your social media and teach you how to use it to best effect. We also integrate email marketing into your strategy and create a squeeze page for you to start (or continue!) building your list. And then to enable you to sell online we integrate a shopping cart.

Direct Access to Me to Ensure That You Use Your Online Marketing Tools Effectively

All of this is driven and supported by online mentoring and coaching from me. Your online marketing will only work if you actively do it. A website is not a marketing strategy, it is a tool that helps you to achieve your strategy. Once we have your online marketing tools set up and working, we will work together to use those tools to best effect. You have direct access to me via online meetings, email, Skype Chat and on the phone.

My Online Marketing Package includes the following:

• Initial 1 x Hour Strategy Session
• WordPress Blog Website – including theme customisation, search engine optimisation, integration with social media
• Social Media Set Up – Twitter, Facebook, LinkedIn and integration with Hootsuite for the systematic management of your social media presence
• Email Marketing Set Up – using AWeber, including adding your ethical bribe, setting up 10 autoresponders and creating a newsletter template
• Squeeze Page Set Up – linked to your AWeber email account
• Shopping Cart Integration (1shoppingcart or Premium Web Cart, integrated with Paypal or your Merchant Account)
• Platinum Access to my membership site ‘Everything you Need to Manage Your Own Online Marketing’
• 12 x 1 Hour Mentoring Calls (Online Meetings where I see your screen or you see mine)
• Ad-hoc Email & Skype Access

Investment

£4997 (inc. VAT – we are not VAT registered at present)

Payment Options: 3 x payments of £1697 or 1 x payment of £2697 plus 5 x £497 – there may be other options on discussion

The above excludes purchase of your domain and hosting (approx. £90 for the year) – I like to leave that with you so that you can ‘take it away’ any time you like; no being held hostage by me! There is an additional cost for you direct for AWeber (£12 a month depending on numbers on your email list) and the Shopping Cart (between £20 & £60 a month depending on your requirements).

Timescale

This varies for each project – we can work as quickly or as slowly as you want – the ultimate timescale usually depends on the time that you have available to work on your content.

Complimentary Strategy Session

In order for us to decide whether mentoring with me is a good fit for you, your business and for me and my business I offer a complimentary 60 minute strategy session. There is no obligation following this session to mentor with me and it will give you some key actions to take away to get you started in revamping your online marketing process.

There is an application process to apply for a strategy session where I get you to complete a questionnaire about your business and existing online marketing to give me some more background before we speak, and to ensure that we don’t waste valuable time in your strategy session going over the basics and background of your business. You can make your application here.