by Jo Dodds Admin on 2010-04-09
If you know anything about Twitter marketing, you probably realise that tweeting can be an effective, cost-free or low-cost solution for marketing your business. The first question I get when I have this conversation with small business owners is – what should we be tweeting about? Many are concerned that they have nothing worth sharing!
What [...]
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by Jo Dodds Admin on 2010-03-24
Knowing who to follow on Twitter is an important marketing skill. You want to follow those who are of interest to you and you want to follow those who may be of use to you and your business. Your hope is that they will in turn follow you back, if they aren’t already following you, [...]
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by Jo Dodds Admin on 2010-03-17
Twitter really took off in 2009 with many people signing up for accounts because they heard it might be a good idea or because Stephen Fry was quoted talking about Twitter being the next big thing. Many of those people have since stared blankly at their Twitter account wondering what the heck to tweet about!
My [...]
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by Jo Dodds Admin on 2010-02-04
I love using Hootsuite to manage my Twitter activity. I didn’t really get Twitter until I started using an application to manage it (although their interface has got better since, I have to admit!).
So, why do I think that Hootsuite is so good?
You can time tweets as you write them to post later, which can [...]
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by Jo Dodds Admin on 2009-08-26
More and more local business people are asking us about Twitter and whether it is worth them getting involved with it from a local marketing perspective; at the same time more and more local businesses are starting to use it and getting some great exposure for their business.
My answer is generally something along the lines [...]
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by Jo Dodds Admin on 2009-07-01
If you’re finding the idea of getting onto Twitter overwhelming, this may help you. I have been on Twitter since late 2008 and you can see on one of the sidebars of my website how many followers I have currently. I haven’t made massive efforts to grow that list; I’ve just done some consistent networking [...]
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by Jo Dodds Admin on 2009-06-29
Twitter is what is called a ‘micro-blogging’ platform. Once signed up you can ‘tweet’ messages of less than 140 characters that can be seen by anyone ‘following’ you, and you can follow whoever you choose and read their tweets as they create them. It is one element of the social media scene that is [...]
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by Jo Dodds Admin on 2009-05-21
Image via CrunchBase
OK, I may have been exaggerating about the ’15 minutes’ bit, the whole piece lasted under 3 minutes and I was one of three people featured on it, but it’s got to have been at least 15 seconds of fame hasn’t it, which is surely a start?!
What am I talking about? Thanks to [...]
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by Jo Dodds Admin on 2009-03-23
Last week the Telegraph carried an article about “how small businesses are rapidly developing the Twitter habit, sending 3m messages or ‘tweets’ a day to cut marketing costs and keep tabs on competitors”, following a survey completed by 02. They estimate that 700,000 small businesses are now using the site and numbers are growing rapidly [...]
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“About 1/4 of the way through our work with Jo and it is going brilliantly! Already traffic to our site is increasing and we are clearer on what we need to do to convert that traffic to clients.