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3 Creative Ways to Kick Up Your Content

by Jo Dodds Admin on 2012-04-22

In the next in our series of guest blogs, Sam gives us 3 creative ways to improve your content. Content really is king and needs to be central to your online marketing
Even if you have a successful blog, there is always room for improvement. Further, if your posts start feeling stale or boring, you could [...]

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Focus on your Target Market when you are Blogging for Business

by Jo Dodds Admin on 2012-01-17

When you are blogging for business, you want to ensure that you are aiming your writing at your target market. There
are two main reasons for blogging for business:

to get traffic to your website
to position yourself as an ‘expert in your niche’.

As part of that, you are probably also trying to convert and attract potential customers (or [...]

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Business Blogging – Consistency is the Key

by Jo Dodds Admin on 2011-10-26

In your business blogging you need to bear in mind that consistency is going to be the key to driving steady traffic to your website, but also as a way of engaging with your readers. People will come to expect a certain style from you from your writing and even down to the font and [...]

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Business Blogging: How to Do It to Get more Traffic and More Leads

by Jo Dodds Admin on 2011-10-22

After you’ve checked out the video, don’t forget to download the content ideas handout below (and check out my Action Mastermind Group link too!

Download handout (right click and save as): 10 ideas to use to create blog posts
Action Mastermind Group starts w/c 7 November; check it out and join here.

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Comment on a blog – how hard can it be!

by Jo Dodds Admin on 2011-10-12

Having just returned from a networking meeting where I spoke about blogging for business I thought I’d get on and do a blog on my own website and having just tried unsuccessfully to comment on a blog my next topic found its way to me all by itself!
I was asked by a contact via a [...]

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Online persuasion and how to overcome the difficulties

by Jo Dodds Admin on 2011-03-31

In the third of our series of guest blogs, Neil Trigger of Manteya talks about online persuasion and about a webinar that he and I are holding in April – and be sure to check out the blog post that he mentions
I suppose the main difficulties of online persuasion are the same as the challenges [...]

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Blogging with your Website

by Jo Dodds Admin on 2010-12-01

Blogging with your Website
Google’s aim is to provide searchers with the information they want. When somebody puts a search into Google all the algorithms behind the scenes work to find the best possible information available relating to what that person is searching for. And one of the things Google particularly likes is fresh content. Obviously [...]

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Social Media: B is for Blogging

by Jo Dodds Admin on 2010-09-22

Many business owners thinking about getting a new website grimace when I mention the concept of blogging. They immediately start explaining how they don’t have anything to say, how no one wants to read it anyway and how websites with blogs on them really annoy them, or a number of other variations on this theme!
Blogging [...]

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Should you have a blog?

by Jo Dodds Admin on 2009-08-19

Hubspot have recently published some interesting research and observations that they have made from their customer base about blogging and whether it is useful for small and medium size businesses.
Commenters (or is it commentators?!) on the Hubspot post ask whether the results are just correlation rather than causation, i.e. are those companies that are blogging [...]

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