Do you know what Facebook Edgerank is all about? Most people I speak to don’t and are really suprised to find out how much it affects your visibility on Facebook.
Basically, it’s an algorthim designed to determine whether your status updates appear in your friends’ News Feeds or in your ‘fans’ (I know they’re not called [...]
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Continue ReadingIn the next in our series of guest blogs, Jo Shaer warns us about unscrupulous people taking advantage of small business owners.
Further to my recent post about the trials and tribulations of setting up a small business website, I have come across a couple of other problems that business owners – both online and off [...]
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Continue ReadingIn the next in our series of guest blogs, Sam gives us 3 creative ways to improve your content. Content really is king and needs to be central to your online marketing
Even if you have a successful blog, there is always room for improvement. Further, if your posts start feeling stale or boring, you could [...]
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Continue ReadingI found this great Slideshare presentation showing Facebook Timeline Covers and I thought I’d share it with you. Some of them are so clever.
I particularly like Slide 4 with the girl in the washing machine! And no 7 is very funny.
If you like Slide 8 – the pinboard – you can download an image that [...]
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Continue ReadingI haven’t really got into the whole infographic thing. There is a trend to use them to explain statistics and concepts and share this information on platforms like Flickr and Pinterest.
They are nice and visual and can often simplify complicated concepts. I just don’t like having to scroll around to read them properly!
Pinterest Infographic
And then [...]
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I guess you will have heard about the new Facebook Timeline for Business Pages that is hitting Facebook at the end of this month. That may be presumptuous of me given that I follow all things social media and you may not, but it seems that everywhere I turn there is another blog post on [...]
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Continue ReadingI’ve found it hard to do videos for my blog, even though I know they are a good idea. In fact, I did a blog post about the benefits of video marketing two years ago!
Video blogging has never been my thing.
Today I’ve been inspired by some of my online marketing friends who do use video, [...]
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Continue ReadingIn the next in our series of guest blogs, Robin Adams of The Local Web Design Company tells us about the latest happenings in the world of local mobile optimisation
As a self confessed gadget-boy, I like to keep myself updated on what’s going on in the world of tech – and in many instances it [...]
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Continue ReadingBefore you start thinking about ‘off page’ optimisation of your website, you need to ensure that your ‘on page’ optimisation is good. This is an area that many people find confusing and either do half heartedly or not at all. And if you have a WordPress website you may be blogging and creating pages for [...]
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Jo kindly accepted to teach social media strategy to my clients via teleclass. Her content was filled with great value and easy to understand. I personally learned a great deal and have modified my social media practices accordingly! My clients appreciate the content Jo provided and it helped to answer many of their questions. 